Dr Nikolaos Dimitriadis, MBA, PhD – Greece
Presentation: Brain Leadership: Use Neuroscience to Create Real Engagement!
For decades, leaders and managers have been trained to think and act on upon the assumption that employees and customers are rational beings. Motivational, organisational and structural approaches have been developed on the premise that people know what is good for them and that they behave accordingly. Therefore rewards, bonuses, job promotions as well as punishments have been designed to make sure people understand and achieve goals. However, there is strong scientific evidence that this approach is not just irrelevant but dangerous because it does not accept humans as they are: emotional, irrational and primarily focused on their personal and social survival. Management styles need to change and modern leaders have to reconsider their approach. This talk provides both the evidence for the need to change and directions on how this should happen. Prepare for the Holistic Brain Leader!
Dr Nikolaos Dimitriadis is an award-winning communications professional, educator and consultant. He is the author of the books “Neuroscience for Leaders: A Brain Adaptive Leadership Approach” and “Advanced Marketing Management: Principles, Skills and Tools”, both for Kogan Page London. He spoke at TEDx University of Strathclyde for the urgent need for Brain-Based Communication, he is a certified NeuroMarketer and he contributed to the NeuroMarketing Manager Program at Hamburg Media School. He has worked with international brands such as IKEA, IBM, JTI, Nestle, Johnson&Johnson, Pierre Fabre, Coca-Cola, Banca Intesa Sanpaolo, Raiffeisen Bank, Rauch, Teekanne, USAID and others. He is the CEO of Trizma Neuro, a cutting-edge Neuromarketing and NeuroHR company, and the Regional Director of The University of Sheffield International Faculty, City College, for the Western Balkans. Dr. Dimitriadis is a strong advocate of brain-based solutions to business challenges.